Cellobia
Cellobia is a skateboarding lifestyle brand concept inspired by skate culture and art. It stemmed from the idea that for those who live, breathe, eat and sleep skateboarding, it is innately a part of them, embedded in their biological makeup and part of the fibers of their being. Cellobia reflects this idea through its visual references and anatomical elements. I created this brand concept, designed and produced one skateboard, then expanded the product line as a fun, personal project.
Role
Naming
Logo Design
Brand Identity
Product Design & Production