In-N-Out Burger
Since 1948 In-N-Out Burger has been a successful family-owned fast-food restaurant chain in California, and has since expanded to 358 stores across the country. In-N-Out’s mission has always been to provide fresh food and friendly service, fast, and to remain true to their classic menu and family roots. Over the years I have art directed and designed numerous pieces for In-N-Out Burger, including their quarterly newsletter which is distributed to all employees. I used In-N-Out’s recognizable brand artifacts, such as the crossed palms and palm tree wave (seen on the cups and french fry container) and came up with eye-catching designs that were on-brand and aligned with the company’s well-recognized identity and brand image.
Role
Art Direction
Editorial Design
Invitations
Collateral
Print Production
In addition to their quarterly newsletters, our team designed multiple invitations and event collateral for exclusive In-N-Out Burger company events, such as the Kick-Off Awards Dinner, holiday parties, incentive trips and Children’s Benefit Foundation fundraisers. The following is the design for the 2016 Kick-Off Awards dinner and the on-site collateral we created to bring their vision of a magical, nostalgic and ethereal evening come to life. The Kick-Off Awards Dinner honors and recognizes the store managers, support associates and stores who have contributed to the success of In-N-Out Burger each year.
Top Row (left to right): Event Invitation, Menu, Travel Info Card, Table Number
Bottom (left to right): Event Program, Event Signage