Fuse
Fuse is a media company and network with a focus on music, entertainment and lifestyle for multicultural and diverse young adults. I designed a variety of marketing pieces for Fuse as the company transitioned from NuvoTV to Fuse. I worked directly with their Marketing Department to strategize how to creatively promote the fresh, new network look, as well as new show launches. We designed and produced direct mailers that were sent out to affiliates, developed creative collateral and advertising materials.
Role
Marketing Strategy
Packaging/Direct Mailers
Collateral Design
Signage & Advertising
Print Production
This mailer contained a trifold with a branded Fuse pen, that was also a USB drive pre-loaded with new Fuse network assets, brand style guides and important information. Gabriel “Fluffly” Iglesias, DJ Skee, Jennifer Lopez and Big Freedia are some of the key entertainers who have/had shows on the network, and were to be highlighted in this piece.
(Left): Outdoor large-scale banner ad | (Top Right): Video Loading Graphic | (Bottom Right): Video Pack Mailer design with network branding and pre-loaded video footage
Shown above: Square trifold with branded, pre-loaded USB drive. Fuse’s brand is about the human element and providing honest, sexy, relevant and edgy content. This tone is visually represented in the trifold’s design: the black and white photography + fluidity of the dancers in motion, juxtaposed with the sharp, angled shapes in the brand’s accent color.
Outdoor bus stop ad promoting the new network launch.